What should a solar sales pitch look like?

For example, if your solar customer is more interested in the savings benefits of going solar (as many are) than the environmental benefits, be sure to focus your solar sales pitch around how much the customer will save and the long-term financial benefits of going solar with your company.

How do you write a solar sales pitch?

The solar salesperson should talk about solar energy in an easy-to-understand way, using phrases like “turn the sun into electricity” or “use free solar energy for your home.” The next part of a door-to-door solar sales pitch is the value proposition. As you write this section, you need to focus on two things: solar and solar benefits.

How do you sell solar panels?

When it comes to solar sales, how you pitch solar panels is one of the most critical factors determining whether you close the deal. When you build your solar sales pitch, implementing these three steps will give you the best chance to sell as much solar as possible through education, homeowner involvement, and trust.

How to create a high-converting solar sales pitch?

First things first, you have to understand your audience to create a high-converting solar sales pitch. Then build an ideal customer profile (ICP) to match. In the solar industry, ICPs are normally: Homeowners: Since renters don’t own the homes they live in, they won’t want to talk to you about solar. Focus your energy on homeowners.

What should a solar salesperson say?

A solar salesperson should keep their presentation simple and straight because they don’t want to be lost or get confused when hearing about solar for the first time. The solar salesperson should talk about solar energy in an easy-to-understand way, using phrases like “turn the sun into electricity” or “use free solar energy for your home.”

How can digital marketing help a solar panel installation company?

Digital marketing strategies like search engine optimization (SEO), social media marketing, and content marketing are critical tools for any solar panel installation company to reach its target audience. Check out our article on the 21st-century solar marketing agency to help you develop your digital marketing plan.