Does WeChat reach conventional media in China?

The second, “WeChat reaches audiences conventional media in China cannot” can be found here. Flourishing social media platforms like WeChat are changing journalism in China. In place of legacy media companies, independent influencers called Key Opinion Leaders, or KOLs, are attracting both attention and money.

Is WeChat changing journalism in China?

Editor’s note: This article is the first of two in a series on WeChat. The second, “WeChat reaches audiences conventional media in China cannot” can be found here. Flourishing social media platforms like WeChat are changing journalism in China.

Is WeChat a censored social media platform?

Widespread use of WeChat, a censored Chinese social-media platform, is helping it shut out those that are not. China’s main spending on propaganda abroad has been on the foreign-language news services of its state-controlled media.

Is WeChat a weapon of social control for China?

China's WeChat is a site for social interaction, a form of currency, a dating app, a tool for sporting teams and deliverer of news: Twitter, Facebook, Googlemaps, Tinder and Apple Pay all rolled into one. But it is also an ever more powerful weapon of social control for the Chinese government.

What is WeChat channels?

WeChat Channels is the latest feature unveiled by WeChat, taking the Chinese marketing world by storm. Since launch in January 2022, it has gained an impressive 200 million daily active users. Michaela Zhu of agency Emerging Communications looks at how Channels has chan Chinese social media strategy.

Can Weibo and WeChat complement each other?

The three platforms, Weibo, WeChat and APP, can supplement each other and expand together. In August 2014, Chinese President Xi Jinping put forward a new concept of “Media Integration” 10 which refers to traditional media integrating with new media tools in all aspects from contents to structure and technology.