Can WeChat groups be used for marketing?

WeChat groups can be used for marketing by sharing specific information or simply connecting and chatting with potential customers. From small groups of close friends and family to larger professional networks, WeChat group sizes can differ. Groups on WeChat are significant for your business.

What is WeChat paid advertising?

Paid Advertising: Includes WeChat Banner Advertisements, WeChat Moments Advertisements, and Key Opinion Leader (KOL) Promotion, each offering unique ways to increase brand awareness and engagement. WeChat CRM & Menu for Official Account: Tools for effective communication with followers/customers, replacing traditional email marketing in China.

What are WeChat group chats?

Beyond one-on-one chat for clienteling, WeChat group chats have also evolved into another direct engagement channel between sales representatives and customers, especially for FMCG businesses and beauty retailers.

How to effectively build and manage WECOM (WeChat work) groups?

In this article, we will dive into how to effectively build and manage WeCom (WeChat Work) groups, one of the key direct communication channels with customers in the China market. 1. Welcome Message 2. Automatic Customer Profiling 3. Auto-Reply 4. Group Mass Messaging 5. Group Announcement (or Group Notice) 6. Group Template 7.

Who is the leader of a WeChat group?

The person who creates a WeChat group automatically becomes its leader. The leader has the power to add and remove members from the chat. You can identify who the current group leader is by clicking on 'group information' on the right top of your screen.

Do I need a 3rd party plugin to create a WeChat template?

A 3rd party plugin is required to automate this process, otherwise, it can also be done manually. Templates are quite restrictive when it comes to audience interaction but also very effective. WeChat provides strict industry standards that need to be followed while structuring a template message.